Engaging Consumers Through Emerging Media: Viral, WOM, Organic, Relationship

YTB Travel has chosen NGAGE to assist with their digital marketing needs.  Mozo Shoes has chosen NGAGE to assist with brand strategy and on/off line marketing initiatives.

Group hug to all of the folks who worked with NGAGE on the re-launch of the STL AdClub site.  Special thanks to Patrick Shannon, Brad Lucas and Kathy Bernard.  Check it out.

The May Issue of Promo Magazine features NGAGE’s work with Hanes and the Dave’s Detours campaign.

http://promomagazine.com/interactivemarketing/comfort_virally_social_media_advertising

ST.LOUIS, MO. April 25, 2008 – NGAGE, a digital advertising agency, has announced two new hires and
the promotion of a team member.

The agency has added Eammon Azizi to its roster for the position of Senior Copywriter. He comes to NGAGE from Momentum, where he worked on advertising, events and promotions for national clients in the quick service restaurant, office products and communication technology industries.

Already an NGAGE employee, Diana Garbs has been promoted to Assistant Account Executive. Garbs performs an important role supporting the Scottrade and Bissinger’s accounts. She recently assisted in managing the popular Hanes Comfort Zone and Dave’s Detours promotions.

NGAGE specializes in marketing brands through emerging media. For more information visit www.ngagenow.com.

NGAGE has been selected by Bissingers Chocolate to handle their digital marketing creative and executions.  Yum!

Kate Altenhofer joins NGAGE as account executive and will manage our  Anheuser-Busch portfolio.  She came to us from The National System (NSI) where she served as an AB account lead  for the past 4 years.  Although Kate possesses many skills, she is especially TRUSTWORTHY, HELPFUL, FRIENDLY, COURTEOUS, KIND, OBEDIENT, CHEERFUL, THRIFTY, BRAVE, CLEAN and REVERENT.  She is also very Prepared.

NGAGE is pleased to announce the launch of Dave’s Detours. This viral marketing campaign was tested last fall and will now spread its wings into a full blown online portal featuring sports, celebrities and user-generated content. Sponsored by Hanes Brands, Inc., Dave Picard will host celebrity challenges and engage consumers with the Hanes® Comfort Soft™ line. Click the link below to see the Beta version of the site, and remember to check back on March 1st for the official launch.

www.davesdetours.com 

NGAGE was more than happy to help the St. Louis Ad Club with their Addy Awards collateral. This exciting event will take place Thursday, February the 21st to showcase the brilliant work coming out of the St. Louis advertising community.

Addy Awards Site

Scottrade was recently named as one of . While Ngage has always felt that Scottrade belonged on this list, we were happy to help them celebrate this year’s prestigious award with a national print campaign. Click the image below to view a full page ad which appeared in the Wall Street Journal.

Kimberly Bordeaux has been promoted to Strategic Planning Director where she will head up efforts to grow stronger strategic partnerships with our clients and take our company in an even further digital direction.